2021 Winner
Communication Design

The Cup Brand Identity

The Cup Brand Identity

Category—Identity/Branding

2021 Winner
Communication Design

The Cup Brand Identity

Additional Credits

PHOTOGRAPHER:
Michael Stone

ILLUSTRATOR:
Ben Gallegos

CREATIVE TEAM:
Caroline Main, Sterling Diaz, San Churnakoses

CREATIVE DIRECTOR:
Michael Stone

CHIEF CREATIVE OFFICER:
Joey Ellis

AGENCY:
GrandArmy / New York


PRINCIPAL TYPE:
OCR-B, GT America Thin


CONCEPT:

An identity system for The Cup which combines classic scorecard typography with ASCII computer art.