2020 Winner
Communication Design
Straw to Gold
Straw to Gold
Category—Identity
2020 Winner
Communication Design
Straw to Gold
Studio
Graham Clifford Design
Designer(s)
Graham Clifford, New York
Client
Straw to Gold
Additional Credits
AGENCY:
Colin Corcoran
PRINCIPAL TYPE:
Knockout
DIMENSIONS:
Various
CONCEPT:
Once upon a time, a digital brand solutions company whose name was inspired by The Brothers Grimm fairytale Rumpelstiltskin asked us to create their identity. In Straw to Gold, we saw a chance to make something memorable and flexible through fluid, dynamic typography that connects the phrase, reflecting the rare alchemy and transformative effect they bring to each assignment. The result anchors a distinctive visual language, complementing their focus on the moving image, and featuring a color palette that references their two HQs: cloudy Portland gray and sunny L.A. yellow. And, yes, they and their clients lived happily ever after.
PRINTER:
GSB Digital
WEBSITE:
AGENCY WEBSITE: