2019 Winner
Communication Design
State
State
Category—Student
2019 Winner
Communication Design
State
Designer(s)
Potch Auacherdkul, Maryland Institute College of Art
Additional Credits
JUDGE’S CHOICE:
Zipeng Zhu
URL:
statesoftype.com
INSTRUCTORS and DESIGN DIRECTION:
Jason Gottlieb, Ellen Lupton, and Jennifer Cole Phillips
SCHOOL:
Maryland Institute College of Art, Baltimore, USA
PRINCIPAL TYPE:
State
CONCEPT:
State is a variable typeface whose styles are inspired by human emotions. The typeface explores the new Variable Font format, an innovative technology that allows the user of a typeface to control the style of the font by adjusting a set of sliders. The three axes of State are Greed, Pride, and Anger. Each axis consists of a pair of opposing emotions: desired and fulfilled for Greed, shy and confident for Pride, and calm and angry for Anger. A neutral type style—free of emotional expression—appears when all three axes are set in the middle. Variable typefaces are establishing a new relationship between type designers and graphic designers.
Experience it here.