Winner
Spec
Spec
Category—Typeface Design
Winner
Spec
Designer(s)
Ryan Bugden, Brooklyn, New York
Additional Credits
URL: ryanbugden.com
TWITTER: @rynbgdn
INSTAGRAM: @ryanbugden
PROFESSORS: Erik van Blokland, Paul van der Laan, and Peter Verheul
SCHOOL: Master TypeMedia, KABK, Royal Academy of Art
CONCEPT: Spec shows both the graphic and functional sides of abstraction. Half of the family is designed for short-distance viewing, and the other half is for long-distance: Spec Near and Spec Far. Near compresses the alphabet, simplifying shapes and crunching the letter widths. Far interprets the same shapes in an even cruder manner. Across the family, Spec lets the reader’s mind do some of the work.