2020 Winner
Communication Design
Pandemonium: Creative Process, Experimentation, and Chance
Pandemonium: Creative Process, Experimentation, and Chance
Category—Student
2020 Winner
Communication Design
Pandemonium: Creative Process, Experimentation, and Chance
Designer(s)
Professor Leopoldo Leal, São Paulo
Additional Credits
ADVISOR/PROFESSOR:
Vicente Gil Filho
SCHOOL:
School of Architecture and Urbanism of the University of São Paulo
PRINCIPAL TYPE:
SANUK
DIMENSIONS:
9 x 12.2 in.
(23 x 31 cm)
CONCEPT:
“Pandemonium” is Leopoldo Leal’s doctoral dissertation, which focuses on understanding the graphic design creative process. It is based on the eight phases of the creative process described by Robert Keith Sawyer. These phases constitute the structure of the project and provide clarity and understanding of the entire creative process, which does not occur in a linear standard. Therefore, “Pandemonium” was organized as a notebook of experiments and experiences that can be read in full or leafed through freely. It is research that includes personal references and the reports of theoretical and practical learning.
INSTAGRAM