Yanina Arabena and Guillermo Vizzari, Buenos Aires, Argentina
Fox Latin American Channel LLC
ART DIRECTION: Nicolás Sarsotti
VP: André Takeda
MEMBERS OF TYPEFACE FAMILY: Condensed, Expanded, Script, and Icons
DISTRIBUTORS: Yani & Guille
Fox Channel trusted us to design a custom font for its No Molestar! animation program block, which includes The Simpsons. For the rebranding we suggested the development of a sans serif system with a DNA that responded to the block’s personality: irreverent, cocky, absurd. So we built up an inverted contrast display family with notable color and open counterforms. It consists of two display fonts: Condensed for high impact and Expanded to stand out. In addition, an authentic cursive Script reinforces the inverted contrast core, and a full set of icons serves as a complement to build different types of compositions.