2020 Winner
Communication Design
NICE CREAM
NICE CREAM
Category—Packaging
2020 Winner
Communication Design
NICE CREAM
Designer(s)
Han Gao, Shanghai
Client
NICE CREAM
Additional Credits
ART DIRECTION:
Han Gao, Shanghai
PRINCIPAL TYPE:
Suisse Int’l
DIMENSIONS:
3 x 2.6 x 2.6 in.
7.5 x 6.7 x 6.7 cm
CONCEPT:
The design process for the logo, branding, and packaging for NICE CREAM—a low-calorie, healthy ice cream—involved attempting to re-examine the food industry’s usual design style by using pictures in a new way. The packaging design captures the habits of healthy food users, highlights the nutritional elements, and shapes the new generation of ice cream brands through the reorganization of information levels and bright colors.
INSTAGRAM