2020 Winner
Communication Design
MOX—The Culture of Failure
MOX—The Culture of Failure
Category—Identity
2020 Winner
Communication Design
MOX—The Culture of Failure
Client
Museum of Failure Inc.
Additional Credits
CHIEF CREATIVE OFFICER:
Francisca Maass, Düsseldorf
MANAGING DIRECTOR CREATION:
Prof. Rüdiger Goetz
CREATIVE DIRECTION:
Alexander Geh
ART DIRECTION:
Fabian Biehne
Tara Otto
ART DIRECTION DIGITAL:
Mike Scheider
JUNIOR ART DIRECTOR:
Aya Kitsukawa
JUNIOR ART DIRECTOR DIGITAL:
Jacqueline Szurawicki
PHOTOGRAPHY:
Jessica Morhard
SENIOR COPYWRITER:
Michael Draheim
SENIOR ACCOUNT EXECUTIVE:
Eva van Meegern
JUNIOR ACCOUNT EXECUTIVE:
Stefanie Schall
Niklas Wischnewski
AGENCY:
Grey Germany
DESIGN FIRM:
KW43 BRANDDESIGN
PRINCIPAL TYPE:
Styrene A
CONCEPT:
The Museum of Failure (MOX) features a collection of failed products and services from around the world. Message: It is often the mistakes that lead to success. The new identity symbolizes this culture of failure. In the logo, two strong symbols are combined to form a universal symbol: the positive green tick P for success, and the negative red X as a cross-out symbol for errors. The result is a green X for the positive power of failure—as a key symbol of the new corporate design. In this way, the positive power of unsuccessful attempts becomes apparent. It all serves as an invitation to change one’s point of view: Because mistakes are a good thing.
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