2019 Winner
Communication Design
Joan Creative Identity
Joan Creative Identity
Category—Identity
2019 Winner
Communication Design
Joan Creative Identity
Studio
Sunday Afternoon, New York
Designer(s)
Jens Marklund and Juan Carlos Pagan, New York
Client
Joan Creative
Additional Credits
CREATIVE DIRECTION AND TYPOGRAPHY: Juan Carlos Pagan
PRINCIPAL TYPE: Custom
CONCEPT:
We had the distinct pleasure of building the complete identity system for Joan Creative, a new creative agency founded by Lisa Clunie and Jamie Robinson. The name “Joan” is historically eponymous to some of the most badass women. Drawing on a combination of ambition, curiosity, imagination, work ethic, and aforementioned badass-ness, Joans have challenged, questioned, and changed the status quo. Taking inspiration from this ethos, we built a custom logotype around the sword, which was wielded by one of the greatest and most famous Joans of all time:
Joan of Arc.
STUDIO WEBSITE