2020 Winner
Communication Design
Internal Stair Wayfinding
Internal Stair Wayfinding
Category—Exhibitions
2020 Winner
Communication Design
Internal Stair Wayfinding
Studio
ghdp.com
Designer(s)
Lauren Blalock, Zahra Bukhari, Brandon Cannon, Raquel Castro, Tyler Cheli, Jennifer Choi, Jean Colangelo, Pilar Freire, Britney Johnson, Anna-Kari Lejon, Melina MacFarlane, Scott McManus, Mackenzie Palma, Nico Raddatz, Ed Ryan, Lindsey Shive, Mayuko Soga, Lynnae Strait, Rayna Weingord, Lisa Weltman, Stephanie Wilkins, Carla Zorrilla, New York
Client
Undisclosed Tech Client
Additional Credits
ART DIRECTION:
Lauren Blalock
CREATIVE DIRECTION:
Graham Hanson
Nico Raddatz
CLIENT:
Undisclosed Tech Client
DIMENSIONS:
Various
CONCEPT:
The promotion of the use of stairs as a preferred method of vertical movement, rather than using elevators, is a meaningful way to improve individual health while decreasing the corporate energy footprint. Working closely with a large technology company in New York, we designed this playful yet thoughtful typographic wayfinding system as part of a larger strategy that encourages employees to take the stairs.
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