Additional Credits

TYPOGRAPHER:
Jacob Wise

ANIMATOR:
Tomas Markevicius

CREATIVE DIRECTOR:
Nick Ace

AGENCY:
COLLINS / New York


PRINCIPAL TYPE:
Monarch, Whyte


CONCEPT:

Crane has made paper for 250 years. Stephen Crane purchased the Liberty Paper Mill in Dalton, Massachusetts, establishing the business in 1770. Paul Revere chose Crane paper for the first currency of the American colonies, and Crane pioneered anti-counterfeit measures with complex, embellished engravings.



At the turn of the century, a push against the mechanization of humanity was taking place: The Art Nouveau movement was influencing Crane?s paper products, and it inspired a new tactile experience within Crane?s current evolution.



We worked with Crane to revitalize their brand, reboot their digital presence, and develop a relevant voice.