Additional Credits

ART DIRECTOR:
Theo Livaudais

WRITER:
Tom Elia

PHOTOGRAPHER:
Mari Juliano

TYPOGRAPHER:
Jacob Wise

CONTENT STRATEGIST:
Elizabeth Talerman, Shazeeda Bhola, Gena Cuba

CREATIVE DIRECTOR:
Nick Ace

AGENCY:
Collins / New York

SECONDARY COMPANIES:
The Nucleus Group / New York


PRINCIPAL TYPE:
Monarch, Whyte


CONCEPT:

Crane has made paper for 250 years. Stephen Crane purchased the Liberty Paper Mill in Dalton, Massachusetts, establishing the business in 1770. Paul Revere chose Crane paper for the first currency of the American colonies, and Crane pioneered anti-counterfeit measures with complex, embellished engravings.



At the turn of the century, a push against the mechanization of humanity was taking place: The Art Nouveau movement was influencing Crane?s paper products, and it inspired a new tactile experience within Crane?s current evolution.



We worked with Crane to revitalize their brand, reboot their digital presence, and develop a relevant voice.