Additional Credits

PHOTOGRAPHER:
Francisco De Deus

CREATIVE DIRECTOR:
Corey Lewis

AGENCY:
Work by Lule / New York


PRINCIPAL TYPE:
Cardigan Regular, Bold, and Semi-Bold. Designed by Ray Larabie. From Typodermic. BigSmalls. Designed by Chank Diesel. From Chank Co.


DIMENSIONS:

Height 3.1" Width 7.5 "

Height 7.85 x Width 19 cms




CONCEPT:

Inspired by vintage Farmers' Almanacs, we reimagined Beneduce Vineyards' wine labels with modern typographic compositions. Every label is constructed around the year?a remarkable parallel between the world of wine and the classic, heirloom guides. Closely referencing the guides' Early American letterpress roots, we then crafted combinations of type weights, sizes, and casing that balance the old and the new. Our packaging work is meant to showcase New Jersey, the Garden State, as an unexpected destination for quality, estate-grown wines and celebrate the role of farming in winemaking.