PROFESSOR / INSTRUCTOR:
Monash University / Melbourne
The identity system was designed for the Plumbers and Gasfitters Employees Union, and the project was intended to reflect the building's unique Brutalist style on the identity system. The building has a blocky form and includes sharp lines and angles. Therefore, the identity system consists of two columns and two rows of structure, which gives a clean and simplistic approach and creates blocky negative space on the surface. Also, the purpose of the choice of colour is to imply raw construction. Overall, the identity system gains a strong mescaline personality and unity with the union's personality.