2003 Winner
Typeface Design
Amplitude
Amplitude
Category—Typeface Design
2003 Winner
Typeface Design
Amplitude
Designer(s)
Christian Schwartz, New York
Additional Credits
FOUNDRY: The Font Bureau, Inc.
CONCEPT:
A successful agate predicts the spread of ink on paper and effectively keeps its legibility under less than ideal conditions. Fascinated by the visual aspects of these entirely functional compensations, Christian Schwartz designed Amplitude, an extensive sanserif series for text and display that turns function into style: deep angled cuts keep small sizes readable, while adding character at display sizes.