2013 Winner
Typeface Design
Amplify
Amplify
Category—Typeface Design
2013 Winner
Typeface Design
Amplify
Studio
Graham Clifford Design, New York
Designer(s)
Henrik Kubel, London
Client
Amplify/News Corp.
Additional Credits
CREATIVE DIRECTOR: Graham Clifford
FOUNDRY: A2-Type
CONCEPT:
Amplify is a company that reimagines the way teachers teach and students learn. When faced with building an education brand from scratch, we wanted a strong tone of voice and an instantly recognizable identity. The typeface needed to do much of the heavy lifting for the brand. So we collaborated closely with Henrik Kubel from A-2 Type in London to develop a stylish, well-mannered, robust slab serif.