2020 Winner
Communication Design
Always Open Storefront
Always Open Storefront
Category—Exhibitions
2020 Winner
Communication Design
Always Open Storefront
Studio
Zimmer-Design
Designer(s)
Carol Ganon de Lucca, Louisville, Kentucky
Client
AIGA Louisville Design Week
Additional Credits
DESIGN DIRECTION:
Jessica Zimmer
CREATIVE DIRECTION:
Jim Zimmer
ASSOCIATE CREATIVE DIRECTOR:
Nathan Weaver
LETTERING:
Nathan Weaver
Jessica Zimmer
Jim Zimmer
PRINCIPLE TYPE:
Hand-markered serif, san serif, and script
DIMENSIONS:
Various
CONCEPT:
The posters were created in a grocery/bodega window style to make them feel approachable and familiar using traditional marker techniques. They showcased common sayings that businesses might use to draw in customers and were translated into fifteen different languages to be inclusive of all viewers regardless of what language they speak.
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