Hsien-Yin Ingrid Chou is a leading designer and educator who has been with MoMA for over 10 years. Currently, she is the Creative Director and specializes in interactive experiential design, including exhibition design, information design, and interactive educational design. She advocates and develop brand identity for the museum, communicates strategic goals for museum design related efforts and establishes a workflow that implements an integrated suite of applications across all platforms and departments.
In 2018, Ingrid was also invited to lead the MoMA Retail division creative team and develop a new brand identity for the MoMA Design Store consistent with the branding of the museum.
She holds a MFA from Yale University. In addition to her role at MoMA, she teaches at Parsons The New School of Design. Ms. Chou has also served as a speaker at the Fast Company Innovations Festival Conference, Syracuse University Design Symposium, AIGA, 99u Conference, and as a guest critic at various schools.
Ms. Chou presented and hosted several workshops for the 99U Conferences in New York City. She was invited to be a jury member for the Adobe Design Achievement Awards (ADAA), and she was a jury member for the Rijksstudio Award, an event hosted by the Rijskmuseum in Amsterdam. Her work and her team was the feature article in AIGA Eye on Design, Where Designers Work series, March 2017. Ingrid is also a speaker and hosted a workshop at the ING Creative conference for 2017 in Dubai.
Her exhibition and installation projects have been published internationally and have won numerous awards, including AIGA, Communication Art, PRINTS, Type Director’s Club, HOW, inHOWES, IDPURE and Gestalten.