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March 2017

Letter as Object: Representational Lettering From Project Brief Through Final Art—with Sasha Prood

March 9 @ 6:30 pm - 8:30 pm
Type Directors Club, 347 W 36th Street #603
New York, NY 10018 United States
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The primary challenge when creating representational lettering is balancing legibility of type and clarity of object. This is only made more complex when a client is involved. Sasha Prood will examine her representational lettering process from project brief, through ideation, sketch evolution, final art, and even the occasional “final final” art. She will delve into several of her more involved client projects, ranging from handlettered alphabets to illustrated covers to campaign art, shining a light on the wins, compromises, lessons…

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TDC “Book Night!”

March 16 @ 6:30 pm - 8:30 pm
Type Directors Club, 347 W 36th St
New York, NY 10018 United States
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Books have the power to transform the reader—and the world—in ways big and small. But which books? Faced with seemingly infinite choice, how do we determine what we should we read next? Of all the tools that are able to connect reader and book few are as powerful or as visceral as the cover design. A good cover plants a question in your mind that MUST be answered. It makes you laugh or gasp or fume. A great cover goes…

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TOP BILLING Drew Hodges and the Theater Posters That Changed Broadway

March 23 @ 6:30 pm - 8:30 pm

Drew Hodges created SpotCo to change the way theater posters were designed. Join Drew in conversation with Steven Heller for a presentation featuring memorable imagery from dozens of stage productions and the stories behind them. Steven Heller is the co-chair of SVA MFA Design / Designer as Author + Entrepreneur. His blog is Print Magazine’s The Daily Heller Drew Hodges is founder of Spot Design(1987), SpotCo(1997) and most recently DrewDesignCo(2016). Along with a team of 228 collaborators over the last…

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Jakob Trollbäck: Design for Change; Communicating With 7 Billion People

March 30 @ 6:30 pm - 8:30 pm
Type Directors Club, 347 W 36th St
New York, NY 10018 United States
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Jakob Trollbäck, CCO, Trollbäck + Company discusses the process of designing the visual and verbal communication behind the 2016 NBC Rio Olympics logo, and the United Nations Global Goals. Jakob Trollbäck is the Swedish CCO and Founder behind award-winning creative studio Trollbäck + Company. Arriving in New York at the same time as the digital revolution, Jakob was among the first to embrace sea changes in the media landscape. He launched his career at R/GA as creative director before starting…

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April 2017

Dafi Kühne: True Print

April 27 @ 6:30 pm - 8:30 pm
Type Directors Club, 347 W 36th St
New York, NY 10018 United States
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Dafi Kühne is a Swiss designer who works with analog and digital techniques to produce fresh and unique letterpress-printed posters. Using very different kinds of tools–from a computer to a pantograph–for his compositions, he pushes the boundaries of design. Never afraid of getting his hands dirty in his creative workshop, Dafi Kühne embraces the labor involved in the entire process of creating a poster,from initial idea to finished product. Fusing modern means with the century-old tradition of letterpress, he forms…

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