2020 Winner
Communication Design
Unbowed Design Exhibition
Unbowed Design Exhibition
Category—Exhibitions
2020 Winner
Communication Design
Unbowed Design Exhibition
Studio
Shenzhen Designdo Vertical Design Co., Ltd.
Designer(s)
Mingjie Chen, Jiong Li, Shenzhen, China
Additional Credits
ART DIRECTION:
Jiong Li
PRINCIPAL TYPE:
Custom
DIMENSIONS:
27.6 x 39.4 in.
(70 x 100 cm)
CONCEPT:
The Unbowed Design Exhibition is the annual review of a Chinese design firm. The fact that the design works are hanging from the ceiling gives the word “unbowed” special significance and conveys the designers’ attitude toward their designs. The brand promotion for the exhibition was characterized by brightly colored, geometrical shapes with the aim of giving the beholder a pleasant visual experience. A mascot was designed that combines the two animal signs of the Chinese zodiac from 2017 and 2018. The mascot has a dog’s head and a rooster’s body. Additionally, an exclusive exhibition bank note was designed, which served as an entrance ticket.