2019 Winner
Communication Design
TV Makes Home Fun
TV Makes Home Fun
Category—Advertising
2019 Winner
Communication Design
TV Makes Home Fun
Studio
Dentsu Inc., and Dentsu Creative X Inc., Tokyo
Designer(s)
Keita Asaoka, Sota Kitaura, Toshichika Ono, and Rina Sahoda, Tokyo
Client
SKY Perfect JSAT Corporation
Additional Credits
CREATIVE DIRECTION:
Takuya Isojima
ART DIRECTION:
Taichi Tamaki
COPY WRITER:
Yukio Hashiguchi
PRINCIPAL TYPE: Kodomo Shotai
CONCEPT:
This is an advertisement for Japan’s largest digital satellite broadcasting service provider. We used the main copy “TV makes home fun” in this ad that shows a snippet of a family enjoying TV. The typography, created by Yasaburo Kuwayama, is called Kodomo Shotai (“Children Font” in English). To try to express the fun the family is having while watching TV, we used a font inspired by kids that is both bold and playful.
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