2020 Winner
Communication Design
This Way! Navigation Tools in Visual Communication
This Way! Navigation Tools in Visual Communication
Category—Exhibitions
2020 Winner
Communication Design
This Way! Navigation Tools in Visual Communication
Designer(s)
Marian Misiak, Berlin
Additional Credits
SCENOGRAPHY:
Frederic Gmeiner
Sümeyye
STANDS PRODUCTION:
Łukasz Wójcik
TEXT:
Iwona Kałuża
Marian Misiak
TRANSLATION:
Olga Drenda
“Hermelin”
TYPE FOUNDRY:
Threedotstype
PRINCIPAL TYPE:
Di Grotesk
DIMENSIONS:
Various
CONCEPT:
As a type foundry, we are obsessed with arrows—all our fonts contain additional sets of navigation symbols. This inspired us to go beyond typography and put together a broader presentation: exhibition and catalog. The project aims to explain the historical background of arrows and exciting phenomena related to them. Understanding the context of those signs can help clarify the development of human perception. The spectrum of interpretation is broad: The arrow could have been a tool for killing (as in the case of Robin Hood), it could be an indicator of directions, or it could even be a symbol of love (Cupid’s attribute).
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