2020 Winner
Communication Design
The Origin of Life
The Origin of Life
Category—Posters
2020 Winner
Communication Design
The Origin of Life
Studio
SHA inc.
Designer(s)
Natsuki Isa, Kazushige Takebayashi, Shuhei Yokota, Tokyo
Client
BioClub
Additional Credits
ART DIRECTION:
Natsuki Isa
Kazushige Takebayashi
PROGRAMMING:
Shoya Dozono
Junichiro Horikawa
Ryosuke Nakajima
PHOTO RETOUCHER:
Miki Kudo
PRINCIPLE TYPE:
Custom
DIMENSIONS:
33.1 x 23.4 in.
(84.1 x 59.4 cm)
CONCEPT:
The BioClub platform, which aims to promote the biotechnology community, has built a lab/creative work space in FabCafe Tokyo. With the goal of making BioClub more widely recognized, we created a visual symbol through programming and graphic design. The three types of “BIO” typography were inspired by the fact that a protocell, the origin of life, has a simple lipid membrane structure. The design not only derives from the aesthetic sense of the designer, but also explores the possibility of a more organic vision of life by incorporating the laws and dynamics of nature and the physical world.
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