Additional Credits

ART DIRECTOR:
Dario Verrengia

TYPOGRAPHER:
Christian Schwartz

DESIGN FIRM:
Commercial Type / New York

CREATIVE DIRECTOR:
Kuchar Swara

EXECUTIVE CREATIVE DIRECTOR:
Nicola Ryan

AGENCY:
The Telegraph / London

SECONDARY COMPANIES:
Commercial Type / New York





CONCEPT:

Telegraph Media Group corporate logotype redesign. The new logotype takes inspiration from both the company history and visual heritage and from the city where it?s based, London. With references coming from both a lettering created by Percy J. Delf Smith for the building at 55 Broadway and the London Tube signage, the new typeface has classical proportions with slight serifs coming from the iconic Telegraph diamond to create a visual link with the newspaper and work as part of the same family.