Additional Credits

ART DIRECTOR:
Siguang Wu

AGENCY:
HDU23 Lab / Wuxi


CONCEPT:

Sweety Ripple is a new brand of tea drinks and its main product is fresh fruit tea. In the visual design of brand, I expressed the core points of brand promotion, such as ripple, satisfaction and fresh. There is no logo in the traditional sense in the visual design of Sweety Ripple, I combined information, expression illustrations and pictures in a wavy format, open and rich, which constitutes a unique brand visual memory point.