2021 Winner
Communication Design

Sensemaking 2020

Sensemaking 2020

Category—Books

2021 Winner
Communication Design

Sensemaking 2020

Additional Credits

WRITER:
Abbye Churchill

PRODUCER:
Esther Rosenberg

CONTENT STRATEGIST:
Benjamin Dorvel, Cliff Kuang

DIRECTOR:
Bobby Nath, Chris Morabito, Christine Olson, Hector Ouilhet, Rob Giampietro

DESIGN FIRM:
Wax Studios / New York

AGENCY:
Google / New York

SECONDARY COMPANIES:
Wax Studios / New York


PRINCIPAL TYPE:
Romie Regular, Google Sans, Google Sans Text


DIMENSIONS:

8.375 x 10.875 in

21.25 x 27.5 cm




CONCEPT:

For the past two years, our team has leaned into the idea of Sensemaking, striving to help others understand their world. But how do we find that same meaning ourselves? Sensemaking 2020 is an expression of our team?s collective vision and an acknowledgement of our experiences of a historically challenging year. Its eclectic and emotional mix of content, brought together in a visual and enduring format, reflects the diversity and vibrancy of our global community; and the themes that emerged ? gratitude, creativity, and resilience ? were simple yet profound. This book reflects us. It reflects what matters to us.