Additional Credits

ANIMATOR:
Tomas Markevicius, Eric Park

CONTENT STRATEGIST:
Christine Takaichi

DIGITAL ARTIST / MULTIMEDIA:
Neil Jackson

PRODUCTION COMPANY:
Dinamo / Basel

CREATIVE DIRECTOR:
Louis Mikolay, Karin Soukup, Ben Crick

AGENCY:
Collins / San Francisco


PRINCIPAL TYPE:
ABC Symphony


CONCEPT:

The San Francisco Symphony is a 108-year old international cultural touchstone with a deep legacy of rewriting the rules to advance the orchestral arts. We were invited to help define and express a new vision for the future of classical music under Music Director Esa-Pekka Salonen, the visionary conductor and composer.



As the Symphony experiments, an ever-evolving logotype brings to life the music itself. We used responsive and variable font technology to add unexpected contemporary behavior ? giving each typographic character the ability to immediately change form in reaction to sound and music.