2018 Winner
Typeface Design
Read Greek Condensed
Read Greek Condensed
Category—Typeface Design
2018 Winner
Typeface Design
Read Greek Condensed
Designer(s)
Elliott Amblard and Théo Guillard, Paris
Client
Groupe Renault
Additional Credits
TYPEFACE DESIGN DIRECTION: Jérémie Hornus
FOUNDRY: Black[Foundry]
WEBSITE: black-foundry.com
TWITTER: @blackfoundry
MEMBERS OF THE TYPE FAMILY: Read Greek, Condensed Light, Light Italic, Regular, Italic Medium, Medium Italic, Bold, Bold Italic
CONCEPT:
For the past several years, Groupe Renault has been creating synergies across brands while pursuing a premium design strategy, making their cars more iconic and desirable. As a part of this strategy, they realized that they needed an extensive font family to bring together the Renault, Alpine, and Dacia brands and perform across all platforms and all writing systems. That’s why we created the Read family and developed Read in varied writing systems. Humanist at heart, Read works seamlessly onboard and off-board, on physical and digital elements, on screen and in print.