2020 Winner
Communication Design
re—inc
re—inc
Category—Identity
2020 Winner
Communication Design
re—inc
Studio
Pentagram
Designer(s)
Raoul Gottschling, Paul Yoon, New York
Client
re—inc
Additional Credits
PARTNER:
Eddie Opara
ASSOCIATE PARTNER:
Ken Deegan
Pedro Mendes
PROJECT MANAGER:
Dana Reginiano
PRINCIPAL TYPE:
Graveblade
Harpagan
KRSNA
La Nord
Pilowlava
Prismaset
DIMENSIONS:
34 x 24 in.
(86.4 x 61 cm)
CONCEPT:
The re—inc name references the idea of reinventing the incorporated. Used as a prefix, “re” can set up a variety of words that describe what the brand is all about: resist, redefine, renew, revolt. The re—inc identity is set in La Nord Re, a customized x version of the typeface La Nord with the “e” reversed. Designed by Pentagram designer Raoul Gottschling, the typeface features sleek, elegant letterforms with sharp contrasts. Different applications use a plethora of typefaces, but La Nord is constantly present, tying everything back to the core of the re—inc identity.
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