2020 Winner
Communication Design
Poster Series for Type of Yuyuan Road
Poster Series for Type of Yuyuan Road
Category—Posters
2020 Winner
Communication Design
Poster Series for Type of Yuyuan Road
Studio
KAUKAU
Client
Creater Shanghai
Additional Credits
ART DIRECTION:
Kekfeng Lee, Shanghai
CREATIVE DIRECTION:
Zifei Li
PRINCIPAL TYPE:
Yuyuan Typeface
DIMENSIONS:
33.1 x 46.8 in.
(84.1 x 118.9 cm)
CONCEPT:
The project is about how we study the data of vernacular typography on Yuyuan Road in Shanghai that is then translated into visuals. Our client, Creater Shanghai, is a company located on Yuyuan Road, a historical street in Shanghai. It commissioned us to design this poster series as the key visual for the project. The intention was to show the cultural diversity of Yuyuan Road and bring the attention back to the vernacular typography.