2020 Winner
Communication Design
Play & Pray
Play & Pray
Category—Logotype
2020 Winner
Communication Design
Play & Pray
Studio
Jamfactory
Designer(s)
Andrew Tang, Hong Kong
Client
Play & Pray
Additional Credits
PRINCIPAL TYPE:
AG Stencil
Concept:
Play & Pray is a preaching platform in which users play strategic games. This is not a “from top to bottom” type of gospel sharing; it’s actually a transformation journey. Play for fun, but behind it all, seeking eternal joy is the ultimate goal. The logotype has fun with the letters “l” and “r” in the words “play” and “pray,” so that “pray” hides behind “play” through an upward gradational transformation. The logotype uses AG Stencil, a sans serif rounded stencil font, which is playful yet stable and easily acceptable; moreover, stencil-type fonts are often used in military applications, which matched well with the client’s business.
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