2020 Winner
Communication Design
OFFTA
OFFTA
Category—Identity
2020 Winner
Communication Design
OFFTA
Studio
Marie-France Gaudet
Designer(s)
Marie-France Gaudet, Design and Creative Direction, Montréal
Client
LA SERRE-arts vivants
Additional Credits
PRINCIPAL TYPE:
Monument Grotesk
DIMENSIONS:
Posters
24 x 36 in.
(61 x 91.4 cm)
Brochure
5.5 x 8.5 in.
(14 x 21.6 cm)
CONCEPT:
The OFFTA festival is dedicated to avant-garde creation in live art. It aims to scout, throughout the year, the local artistic landscape in order to put forward creators whose practice leads to new trends in theater, dance, and performance. The idea was to highlight the emerging artists by making the main graphic element a list of their names. These lists were juxtaposed by a few performance photographs with a typographic play of the festival’s name, “OFFTA.” The deconstructed word is inspired by the moving bodies, which is an inherent aspect of the performance art.