2020 Winner
Communication Design
Off the 405
Off the 405
Category—Posters
2020 Winner
Communication Design
Off the 405
Studio
Happening Studio
Designer(s)
Karen Nakada, Masato Nakada, Los Angeles, Tokyo
Client
J. Paul Getty Museum
Additional Credits
ART DIRECTION AND ANIMATION:
Karen Nakada
Masato Nakada
Los Angeles
Tokyo
PRINCIPAL TYPE:
Knockout
DIMENSIONS:
24 x 36 in.
(61 x 91.4 cm)
CONCEPT:
Off the 405 is the Getty Center’s outdoor concert series, a unique opportunity for the Getty to connect with diverse and spontaneous L.A. communities. By using the aerial view of the 405 freeway and the 10 interchange as the base grid, a series of typographic posters was created. The poster layouts and the rhythmic animation of the event info are similar to a frustrating bumper-to-bumper driving experience. After all, what’s more Los Angeles than being stuck in traffic? We hope these posters provided drivers in heavy traffic a moment of relief, joy, and curiosity.
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