2020 Winner
Communication Design
Munich Urban Colab—Space for the Unimagined
Munich Urban Colab—Space for the Unimagined
Category—Editorial
2020 Winner
Communication Design
Munich Urban Colab—Space for the Unimagined
Studio
BLACKSPACE GmbH
Designer(s)
Carmen Vierbacher
Client
UnternehmerTUM GmbH, Sabine Hansky, Chief Communications Officer
Additional Credits
CREATIVE DIRECTION:
Alexander Gialouris
Munich
MANAGING DIRECTOR:
Michael Keller
ACCOUNT DIRECTOR:
Alrun Merkl
PROJECT MANAGER AND PRODUCTION SERVICE:
Franziska Baumhauer
PRINCIPAL TYPE:
Suisse Int’l
Suisse Int’l Mono
Suisse Works
DIMENSIONS:
8.3 x 11 in.
(21 x 28 cm)
CONCEPT:
UnternehmerTUM and the City of Munich have joined forces to build Munich Urban Colab, a new hub for Smart City Solutions. Startups, corporates, and creatives will be working on urban challenges. This bookazine, a symbiosis of magazine and book, was designed to communicate the vision during the construction phase. The triad in the name is reflected in the structure of the bookazine: the interplay of the three parts, Munich-Urban-Colab and startups-corporates-creatives. The open binding with visible thread is reminiscent of a book, while the page design is as dynamic as a magazine. Imagery and typography also reflect the triangular theme.
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