Additional Credits

ART DIRECTION:
Alice Alves, New York

CREATIVE DIRECTION:
Mike Schnaidt

TYPE DESIGN:
Artur Tenczyński

PUBLICATION:
Fast Company

PRINCIPAL TYPE:
A2 Beckett
Centra
Grifo
Simple

DIMENSIONS:
8 x 10.5 in.
(20.3 x 26.7 cm)

CONCEPT:
For our annual list of the 100 most creative people in business, we wanted to create an opener that spoke to the diversity of backgrounds, industries, and visions that constituted our 2019 list. Artur Tenczyński’s work has a layered, geometric feel that, in combination with the varying patterns, touched on the assortment of creativity in the package. We placed the all-red type on a tinted background to give the spread a monochromatic look that felt timely and sophisticated.

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