2020 Winner
Communication Design
Marble: Big Data for Every Child
Marble: Big Data for Every Child
Category—Websites
2020 Winner
Communication Design
Marble: Big Data for Every Child
Designer(s)
Adam Vettraino, New York
Client
UNICEF
Additional Credits
GLOBAL CHIEF CREATIVE OFFICER:
Tosh Hall
CEO, NORTH AMERICA:
Sara Hyman
CREATIVE DIRECTOR:
James Taylor
SENIOR DESIGNERS:
Esther Li
Alex Rosano
COPYWRITERS:
Jen Chandler
Eva Schneider
SENIOR STRATEGIST:
Ana Camargo
SENIOR ACCOUNT MANAGER:
Owen McAleer
FILM & MOTION DESIGN:
Oliver Keane
Justin Sottile
PHOTOGRAPHY:
Mariana Juliano
Alright Studios
PRODUCTION DIRECTOR:
Rosina Pang-Cordero
3D RENDER ARTIST:
Mat Brown
DIRECTOR OF BRAND:
Grace Dawson
BRAND EXECUTIVE:
Rachel Ptak
AGENCY:
Jones Knowles Ritchie
PRINCIPAL TYPE:
Maze Sans
CONCEPT:
UNICEF came to us with an innovative initiative called Data Collaboratives, which creates partnerships between big companies and data research scientists in order to transform big corporate data into public good for children. The challenge? No one knows who they are and that they are under the behemoth of UNICEF. That’s where we wanted to help: by giving the platform its own identity and transforming it into a brand that private companies, the public, and researchers could get behind. We took inspiration from children’s marble maze games to create our brand system, a custom typeface called Maze Sans, and the interactive website wearemarble.org.
WEBSITE
TWITTER