2020 Winner
Communication Design
Maison Dentaire—No32
Maison Dentaire—No32
Category—Identity
2020 Winner
Communication Design
Maison Dentaire—No32
Studio
Studio July
Designer(s)
Emanuel Cohen, Design and Creative Direction, Montréal
Client
Maison Dentaire
Additional Credits
PRINCIPAL TYPE:
Gascogne Light
Swiss 721 Extended
DIMENSIONS:
Various
CONCEPT:
Maison Dentaire is a dental clinic run by two partners from different generations, blending heritage and youth to form an old-school reminiscing celebration. The creative intention behind the rebranding of the clinic was to convey a feeling of establishment, confidence, and experience, as well as a youthful, straightforward attitude. This was done through a gritty and genuine tone of voice and a crisp yet daring type treatment.
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