Additional Credits

TYPOGRAPHER:
Kieran Wallis, Keith Morris

CREATIVE DIRECTOR:
Anthony De Leo, Scott Carslake

AGENCY:
Voice® / Adelaide, South Australia


PRINCIPAL TYPE:
Founders Grotesk, Kris Sowersby; Predige, Nico Inosanto; Savate, Max Esnée


CONCEPT:

The Madre logo is an expression of the stretchy, malleable nature of pizza dough and the graceful fluidity of the ocean, referencing the imported Mediterranean seawater used in the pizza dough. Honouring the pizza makers superstition with numbers and the eighteenth century board game Tombola, a range of meaningful numbers where incorporated into the branding and dining experience . These included:

No 09: Offspring (Pizza box)

No 22: The Madman (Ettore Bertonati, Pizza Maker)

No 12: Soldiers (Staff)

No 46: Money (Bill plate).