2020 Winner
Communication Design
Lady Gaga “On the Edge”
Lady Gaga “On the Edge”
Category—Editorial
2020 Winner
Communication Design
Lady Gaga “On the Edge”
Designer(s)
Jennie Chang, Robert Festino, Los Angeles
Additional Credits
CREATIVE DIRECTION:
Robert Festino
PHOTOGRAPHY:
Art Streiber
PUBLICATION:
Variety
PRINCIPAL TYPE:
Quainton
DIMENSIONS:
13.25 x 20.25 in.
(33.6 x 51 cm)
CONCEPT:
To open this twelve-page photography essay and story about Lady Gaga’s acclaimed transition from musician to award-winning actor, we looked to create typography that would evoke a bohemian spirit. The photographs that follow demonstrate a contortionist athleticism mirrored in these modified letterforms.