2021 Winner
Communication Design

JOY & GRIEF

JOY & GRIEF

Category—Posters

2021 Winner
Communication Design

JOY & GRIEF

Additional Credits

ART DIRECTOR:
Bing Chen

AGENCY:
Bing Chen / Hangzhou


PRINCIPAL TYPE:
none


DIMENSIONS:

27.5*39.3

70cm*100cm




CONCEPT:

b?i x? ji?o jí?????? is the emotion alternating between joy and grief. By adding the number of strokes in the Chinese character and rearranging the reading order, my work conveys complex emotions.