2020 Winner
Communication Design
INCL
INCL
Category—Posters
2020 Winner
Communication Design
INCL
Studio
YD/L Studio
Client
BGAD
Additional Credits
ART DIRECTION:
Yi Dong Cai
Shanghai
CREATIVE DIRECTION:
Yi Dong Cai
Lve Wang
PRINCIPAL TYPE:
Foundertype
DIMENSIONS:
33.1 x 22.4 in.
(84 x 57 cm)
CONCEPT:
The identity of INCL is an ellipsis, and the underlying visual element is a circle. The purpose of the poster is to increase the tension and latitude of the brand, to let the brand show the possibility of diversity. The poster was designed as a visual extension of the logo but was also necessary to achieve continuity in content. Expressing an ellipsis as a sign allows endless variability.
WEBSITE
WEBSITE