2020 Winner
Communication Design
Fórum Internacional de Gaia 2019
Fórum Internacional de Gaia 2019
Category—Identity
2020 Winner
Communication Design
Fórum Internacional de Gaia 2019
Designer(s)
Diana Ferreira, Serafim Mendes , Porto, Portugal
Client
Câmara Municipal de Gaia
Additional Credits
CREATIVE DIRECTION:
Maria João Ruivo
3D DESIGN/ANIMATION:
Serafim Mendes
AUGMENTED REALITY DEVELOPMENT:
Oliver Ellmers, London
PRINCIPAL TYPE:
SM Maxéville
Morion
Parabole
Poïesis
DIMENSIONS:
11.7 x 16.5 in.
(29.7 x 42 cm)
CONCEPT:
The brief was to design and deliver branding, identity, print/digital materials, and augmented reality (AR) experiences. Users could interact with festival materials decorating the city in the forms of billboards, posters, and flyers via the AR application, as well as share their experiences online. Poems were also developed into 3D interpretations that users of the AR experience could place around the city. The app, Gaia RA, became a central feature of the festival. It led to wider audience engagement and encouraged exploration of other festival features.
WEBSITE:
WEBSITE:
WEBSITE:
INSTAGRAM: