2020 Winner
Communication Design
Experiences or Free
Experiences or Free
Category—Self Promotion
2020 Winner
Communication Design
Experiences or Free
Studio
Ligalux GmbH
Additional Credits
CREATIVE DIRECTION:
Tobias Schaub, Hamburg
MANAGING DIRECTOR:
Jan Kruse
SENIOR ART DIRECTOR:
Martina Massong
PRINCIPAL TYPE:
Merchant Copy
DIMENSIONS:
7.1 x 24.8 in.
(18 x 63 cm)
CONCEPT:
Hoping to counter the annual pre-holiday madness, we sent our clients some special Christmas mail. We composed a receipt full of ideas for special experiences with a total cost of 0 euros. A day spent in the forest! A bike tour for two! A subscription for twelve handwritten letters! Or a kiss with all the extras! So instead of giving each other useless items that end up on a dusty shelf or on eBay, we encouraged our clients to spend quality time with their loved ones. Generating smiles has never been so easy. It just needs a receipt.
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