2020 Winner
Communication Design
Enquête Arcane
Enquête Arcane
Category—Posters
2020 Winner
Communication Design
Enquête Arcane
Studio
baldinger•vu-huu
Client
DOC!
Additional Credits
ART DIRECTION:
Toan Vu-Huu, Paris
PRINCIPAL TYPE:
Handlettering
DIMENSIONS:
47 x 69 in.
(120 x 176 cm)
CONCEPT:
This exhibition poster took its title inspiration from André Breton’s book Arcane 17, which refers to the seventeenth blade of the tarot, where the emblem of the star appears, and the seventeenth letter of the Hebrew alphabet, which evokes the tongue in the mouth. Playing on the analogy between the arcane and the letter, Breton puts the woman—symbol of the source of life—at the center of a whole series of correspondences and passionate attractions. She pours water out of her hands.
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