2021 Winner
Typeface Design
Coca-Cola Care Font
Coca-Cola Care Font
2021 Winner
Typeface Design
Coca-Cola Care Font
Studio
Coca-Cola China / Beijing + CoolCharacter / Shanghai + FounderType / Beijing
Client
Coca-Cola China
Additional Credits
ART DIRECTOR:
Jia Yang, Yichao Xu, Yin Qiu
PRODUCTION COMPANY:
CoolCharacter / Shanghai, FounderType / Beijing
AGENCY:
Coca-Cola China / Beijing
SECONDARY COMPANIES:
CoolCharacter / Shanghai, FounderType / Beijing
PRINCIPAL TYPE:
Coca-Cola Care Font
DIMENSIONS:
N/A
N/A
CONCEPT:
As a brand new bespoke font, "Coca-Cola Care Font " starts from the emotion, with a figurative design method, to express the Chinese understanding of "care", which is harmonious, powerful, responsible, calm and enterprising. It is hoped that in the digital era, it can provide a kind of font selection for everyone on the important occasion.