2020 Winner
Communication Design
Beijing Impression
Beijing Impression
Category—Posters
2020 Winner
Communication Design
Beijing Impression
Studio
Liuyuan Design
Designer(s)
Yuan Liu, Beijing
Client
Beijing Cultural Office
Additional Credits
CREATIVE DIRECTION:
Yuan Liu, Beijing
DIMENSIONS:
27.6 x 39.4 in.
(70 x 100 cm)
CONCEPT:
Beijing is not only a city with a long history and culture, but it is also a modern international metropolis. I am deeply impressed by this city with its blend of history and modern culture. The whole city of Beijing has a regular layout in the four directions of southeast and northwest. The city center is reserved for old hutong buildings, while modern high-rises surround them. Hutong green brick buildings can be seen everywhere in the center of Beijing, preserving the continuity of Ming and Qing culture. The work uses the abstract modeling of bricks as the design concept, along with two different fonts for “Beijing” and “BEIJING,” both of which are composed of brick cuboid shapes. The direct interleaving of bricks is also shown in the interleaving of fonts and graphics, to give the feeling of walking around Beijing. The palette is bright and thick, with Beijing’s blue and red as the main colors. The overall feeling is both traditional and fashionable.
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