2020 Winner
Communication Design
ArtCenter Viewbook 2019-2020
ArtCenter Viewbook 2019-2020
Category—Book Cover
2020 Winner
Communication Design
ArtCenter Viewbook 2019-2020
Studio
Brad Barlett Design
Designer(s)
Brad Bartlett, Alex Seth, Pasadena, California
Client
ArtCenter College of Design
Additional Credits
CREATIVE DIRECTION:
Brad Barlett
CREATIVE CODER:
Alex Seth
PRINCIPAL TYPE:
Centra No.2 Mono
DIMENSIONS:
8.75 x 12 in.
(22.2 x 30.5 cm)
CONCEPT:
At ArtCenter, each student receives a unique education. To reflect this experience, we combined time-honored craft with cutting-edge technology to design a system that configured (and reconfigured) modules to generate 40,500 unique covers for the college’s 2019–20 Viewbook for prospective students. The modules were inspired by West Coast modernist Alvin Lustig—who taught at ArtCenter a half-century ago—and his proposal of using timeless geometric shapes to create complex patterns. Complementing this modular system is a grid that plays an active role throughout the publication, as well as a new, fixed-width monospace font created by alumnus Josh Finklea.
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