Mitch Paone: Ostinato/DIA

Mitch Paone: Ostinato/DIA from Type Directors Club on Vimeo.

TDC Salon: April 7, 2016. “Ostinato/DIA” with Mitch Paone

“Ostinato” is a continually repeating musical phrase or rhythm. DIA is a New York-based brand consultancy, design studio, and production company. This salon features DIA’s creative director, Mitch Paone, who is the pianist and band-leader of the jazz-fusion group Non-Static. Mitch talks about how musical thinking plays a massive role in their design process. He talks about how formal musical training goes hand-in-hand with the craft of graphic design and typography and discusses the concept of ensemble and how it relates to creative collaboration and tells why identity systems are essentially musical compositions in visual form.