April 21, 2017
Drew Hodges and Steven Heller: Top Billing
TDC Salon: March 23, 2017. “Top Billing: The Theater Posters that Changed Broadway” with Drew Hodges and Steven Heller
Drew Hodges created SpotCo to change the way theater posters were designed. Along with a team of 228 collaborators over the last 20 years, SpotCo has sold over 30 million tickets to live entertainment, and created the branding and advertising campaigns for numerous Broadway shows and cultural institutions including Rent, Chicago, The Color Purple, Kinky Boots, Avenue Q, Book of Mormon and Hamilton, among many others. In this TDC salon, Drew talks with Steven Heller about memorable imagery from dozens of stage productions and the stories behind them. Steven Heller is the co-chair of SVA MFA Design. His blog is Print Magazine’s The Daily Heller.