March 16, 2017
March 16, 2017: TDC Book Night 2017 with Darren Haggar and Tal Goretsky
When a book cover works, it’s more than just design—it’s magic. For our annual Book Night, TDC invited some of the world’s best book cover designers and art directors to talk about how it’s done. Darren Haggar is the VP Art Director at the Penguin Press. He started his career at Penguin UK before joining Viking 17 years ago. Darren has been with the Penguin Press imprint since it began in 2003. Tal Goretsky designs covers for the Crown Publishing Group and art directs Crown Business. Previously, he was art director of Scribner, and worked as a designer for Penguin Press. Robin Bilardello, the VP/Senior Art Director at HarperCollins Publishers in New York, joins Darren and Tal for the audience Q&A. The evening was sponsored by A2A Studio Solutions.
March 8, 2017
TDC Special Event: March 10, 2017 – Young Designers Panel at “Type Over Time”
Debbie Millman interviews a panel of young type designers about their careers and aspirations. The panel includes Elizabeth Carey Smith, Greg Gazdowicz, Jessica Svendsen, and Zipeng Zhu. This panel was part of “Type Over Time: 70th Anniversary of the Type Directors Club,” a day-long celebration held at the SVA Theatre in New York City on March 10, 2017.
March 9, 2017
TDC Salon: March 9, 2017. “Letter as Object: Representational Lettering from Project Brief through Final Art” with Sasha Prood
Sasha Prood, an illustrator and graphic designer living and working in Brooklyn, specializing in hand lettering. Her work uses graphite, ink, watercolor paint, and digital media, and is inspired by the organic, natural, and scientific. In this TDC salon, Sasha talks about her representational lettering process from the client’s project brief, through idea, sketch, and final art. She describes some of her more involved client projects, ranging from handlettered alphabets to illustrated covers to campaign art, shining a light on the wins, compromises, and lessons learned.
February 16, 2017
TDC Salon: February 16, 2017. “Fixing Things for Fun and No Profit” with Victoria Rushton
Custom type designer Victoria Rushton explains how she tries to fix other people’s work for kicks. She shares why these mini secret projects are interesting to her and more importantly serve as a self-directed crash course for her technical education and self-awareness. Victoria was trained to design typefaces by the great people at Font Bureau, and now does custom fonts for clients as well as her own original releases through her own foundry at TypeNetwork. She does lettering for everyone, whether they want it or not.
October 26, 2016
TDC Salon: October 26, 2016. “The Surface of Design” with Erik Carter and Mark Owens
Graphic Designer Erik Carter and A+D Guest Curator Mark Owens discuss Carter’s book cover designs for Verso Books’ Verso Futures series and what “abstraction” means for designers today. The salon at TDC was hosted in conjunction with the exhibition The Surface of Design at the Richard & Dolly Maass Gallery at Purchase College SUNY, which was on view October 3 through November 11, 2016.
October 18, 2016
TDC Salon: October 18, 2016. “Calligraphic Transformation” with Mehdi Saeedi
Mehdi Saeedi, an internationally known award-winning artist and designer based in Philadelphia, was born in Tehran, Iran. As a typographer and calligrapher, his expertise is zoomorphic lettering design—shaping words into animals and other forms. Hix artistic vision is informed by the aesthetic heritage and traditions of the Middle East. Combining his experience in classical Persian calligraphy with visual cues from the art of dance, Saeedi explores the sensual nature of writing. In this TDC salon, he presents his work, discusses the evolution of his style, and gives a preview of new projects.
October 13, 2016
TDC Salon: October 13, 2016. “Alvin Lustig’s Forgotten Font” with Craig Welsh
‘Euclid. A New Type,’ originally designed in the 1930s by modern American designer Alvin Lustig (1915-1955) has been revived through a collaboration of designers Craig Welsh and Elaine Lustig Cohen. Only twelve letterforms from the original font design had been retained in archive material in the many decades since its initial development. The revived ‘Lustig Elements’ font combines four simple, geometric shapes aligned to an underlying grid with letterform designs that hold true to the spirit of the original font. This TDC salon discusses how Lustig Elements came to life in 2016 as wood type cut at Hamilton Wood Type & Printing Museum and as digital fonts from digital type foundry P22.
October 6, 2016
TDC Salon: October 6, 2016. “I Blame the Sun: The Emergence of Modernism in Japanese Graphic Design” with Ian Lynam
Ian Lynam is a Tokyo-based designer operating at the intersection of graphic design, design education and design research. This lecture explores Japanese graphic design and typographic history from 1854 to 1965 and discusses Japan’s first type foundries, propaganda, speculative labor, and how one Japanese designer disrupts our understanding of design history.
April 20, 2016
TDC Book Night: April 20, 2016. “When Design Takes a Village” with Anne Twomey, Claire Brown, and Liz Connor
On the tenth anniversary of the Grand Central Publishing imprint, this panel focuses on the origins of its look and the development of its consistent visual brand. The panel features Grand Central Publishing’s VP/creative director Anne Twomey, and art directors Claire Brown and Liz Connor. They present book design samples from some of its many imprints, including but not limited to Grand Central, 12 Books, and Grand Central Life & Style — thoughtful collaborations among a strong team of art directors and many of the best designers, illustrators and photographers in the business.
May 26, 2016
TDC Salon: May 26, 2016. “Jackets, Genius, and Putting the ‘Art’ into Cartography” with Neil Gower
Uncomfortable calling himself an illustrator and feeling a fraud when referred to as a designer, Neil Gower settled on graphic artist. On a tour through his extensive portfolio of work, Neil reflects on taking hand-drawn images into the digital age, how fear of the demise of print has made this a great time to be a book designer, and the thrill he still gets from making marks on paper, both images and letterform. Neil, who resides in Sussex, England, is best known for his illustrated maps and book jackets. For over 30 years, he has worked in a wide variety of media and styles with a passion for combining image and letterform.
May 5, 2016
TDC Salon: May 5, 2016. “Control + Chaos = Triboro” with David Heasty and Stefanie Weigler
Triboro is the Brooklyn based design duo of David Heasty and Stefanie Weigler. Natives of Texas and Germany, David and Stefanie attract a global client base ranging from innovative start-ups to respected international brands. At this Type Directors Club salon, they recount their tumultuous relationship with type. The studio has tailored over 50 bespoke typefaces (and endless lettering designs) for clients like Ai Weiwei, Google, André Balazs, Everlane, the New York Observer, and Wired. Triboro will trace the evolution of several brand new projects—and a few old favorites.
April 14, 2016
TDC Salon: April 14th, 2016. “Paint Pixel Pencil” with Jeff Rogers.
Jeff Rogers never thought in a million years that he would one day be running his own studio in New York City and creating letters for a living. Early in life, Jeff decided that both music and art would always be a part of his life. For Jeff, learning and simultaneously experiencing music and art/design simultaneously has allowed him to explore new ideas and experiences, and to pursue passions that may seem out of line with a specific career path. This approach has had a great impact on his typographic work. In this talk, Jeff presents a selection of his work and gives a personal account of how having a variety of experiences can develop a strong singular voice.
April 7, 2016
TDC Salon: April 7, 2016. “Ostinato/DIA” with Mitch Paone
“Ostinato” is a continually repeating musical phrase or rhythm. DIA is a New York-based brand consultancy, design studio, and production company. This salon features DIA’s creative director, Mitch Paone, who is the pianist and band-leader of the jazz-fusion group Non-Static. Mitch talks about how musical thinking plays a massive role in their design process. He talks about how formal musical training goes hand-in-hand with the craft of graphic design and typography and discusses the concept of ensemble and how it relates to creative collaboration and tells why identity systems are essentially musical compositions in visual form.
April 5, 2016
TDC Salon: April 5, 2016. “Positively Grotesque” with Rod McDonald
Rod McDonald speaks about his just-completed Classic Grotesque™ family, consisting of 56 fonts — work that breathed new life into the early twentieth-century Monotype Grotesque series. Rod discusses how he developed the Monotype Classic Grotesque™ font family, discussing his personal journey of discovery through 110 years of grotesques. Since beginning his career as a lettering artist in the 1960s, Rod McDonald’s work as a designer, educator, historian and writer has encompassed virtually every aspect of the typographic arts. McDonald has worked both as a freelance typographic designer and on the staff of such renowned typesetting companies as Mono Lino Typesetting and Cooper & Beatty in Toronto. This talk was sponsored by Monotype.
March 24, 2016
TDC Salon: March 24, 2016. “In Your Face: Speculative Typography as Critical Design Practice” with Amy Papaelias
Amy Papaelias, an Assistant Professor of Graphic Design at the State University of New York, discusses what it means to engage in a critical typography practice. Critical design, borrowed from the studio Dunne & Raby, initiates forms of thinking and making that challenge established conventions. Questioning assumptions about type in a variety of social, cultural and technological contexts, speculative typography suggests opportunities for future, emergent practices. Amy examines speculative typography as it relates to investigations around font intelligence, visual interpretations of speech patterns, representations of cultural stereotypes, and textual ephemera on the web.
March 17, 2016
TDC Salon: March 17, 2016. “Language Artist” with Stephen Powers
Stephen Powers has been making art his whole life and it has been his sole occupation since 1999. As a featured installation artist in the Brooklyn Museum’s “Coney Island” show, Stephen speaks about new work, old work, what it’s like to make huge letters, and ICY signs in Brooklyn. His work has been shown at Luggage Store, Philadelphia’s ICA, The Venice and Liverpool Biennials, and Deitch Projects.
February 25, 2016
TDC Salon: February 25, 2016. “Motivational Nihilism” with Nim Ben-Reuven
Nim Ben-Reuven, a Brooklyn-based freelance lettering artist, video producer and art director, uses the term “motiviational nihilism” to serve as a reaction to the hyperbole that has veneered much of today’s design landscape. As artisans working within an ocean of pastel-hued trends and immaculately curated authenticity, extracting truthfulness from what we create and for whom we create it has become an increasingly difficult and frustrating task. Nim’s talk explores the need to step away from the feedback loop of visual trends and ‘inspirational’ messages and examine the more sinister aspects of what each of these things is actually telling us.
May 28, 2015
TDC Salon: May 28, 2015. “The Return of the Type Director” with Elizabeth Carey Smith
This salon was a call to action for type-obsessed designers! Elizabeth Carey Smith encourages others to change their trajectory toward a more type-filled career, and to create cultural change in the workplace by empower one’s design practice. She provides a brief overview of Type Directors of the Past, and commiserates about the current disconnect between mainstream interest in type and its authority in studios and agencies. Elizabeth introduces ways to think about type direction and how it can apply to one’s own career.
May 12, 2015
TDC Book Night: May 12, 2015. “The Title Might Change: Book Night with Christopher King, Emily Mahon & Jason Booher”
Independent graphic designer/illustrator Christopher King describes how to run an entire art department when you’re its only member. Art director Emily Mahon of Doubleday talks about her collaborations, current publishing trends, and inspiration for recent work. Art director Jason Booher reveal the secrets of his design and why he left the best design job in publishing.
April 30, 2015
TDC Salon: April 30th, 2015. “Spin 360” with Tony Brook
On the eve of publishing a 516-page studio monograph, Spin co-founder and creative director Tony Brook discusses the legendary studio’s work, aims and ambitions. Over the past twenty years, London-based Spin has established an international reputation for delivering clear, elegant design solutions across multiple platforms.